Social marketing for a better world


214,021 CYPs in 2015

Mozambique remains one of the ten poorest countries in the world. Modern contraceptive prevalence is a very low 11.3 percent, one of the lowest rates in sub-Saharan Africa, and only 60 percent of women have knowledge of any method of family planning. As a result, the fertility rate is particularly high and has risen from an average of 5.5 children per woman of reproductive age in 2003 to 5.9 in 2011.

    Access to high-quality, affordable family planning products, services, and information is very limited in Mozambique. According to the 2011 DHS, only 16.1 percent of all users accessed contraceptive supplies through the private sector, primarily through private pharmacies and grocery stores.

    HIV/AIDS continues to be a serious problem in Mozambique. The prevalence of AIDS among pregnant women is about 12 percent, and if the HIV/AIDS incidence rate does not decline, Mozambique’s already low average life expectancy (about 44 years for women and 42 years for men) will drop over the next ten years.

    In 2009, DKT established a social marketing program in Mozambique, and since then, a full range of short term and long acting contraceptive methods are supplied and delivered across the country including condoms, OCs, IUDs, implants, EC, and misoprostol. DKT Mozambique quickly expanded after launching strong locally-rooted brands, namely Prudence and Fiesta  condom brands, and the overarching Intimo brand that encompasses a variety of family planning products and social franchises. DKT’s brands are quickly gaining trust, loyalty, and preference in Mozambique. Prudence has the second highest brand equity in the country.

    DKT Mozambique’s products are provided in pharmacies, clinics, and in retail settings while the social marketing component utilizes mass media, social media (Intimo Planeamento Familiar and Prudence Condoms facebooks are highly active), community mobilisers (“Activistas”), and the training of public and private providers. The Intimo network started in 2011 and currently, there are more than 10 clinics in the Maputo province and are expanding to the Sofala province.

    In 2015, DKT’s program provided over 6.3 million condoms, over 142,000 oral contraceptives, and more than 206,000 misoprostol pills for 214,021 CYPs.

    For more information, please contact our country director. You can find their information here


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