Social marketing for a better world

India / Mumbai

4,150,613 CYPs in 2015

Delivering quality public health services in family planning and HIV/AIDS prevention in India is a challenge. Unplanned pregnancies, lack of birth spacing, and risky sexual behaviors endanger women and children’s health and place a severe financial burden on many families. In India, about 40 percent of the population uses birth control.

    To complement the Indian government’s work in public health and family planning, DKT India was established in 1992. Today, it is recognized by the Ministry of Health and Family Welfare as an authorized Social Marketing Organization, which enables it to procure condoms and oral contraceptives through the Ministry’s subsidized program.

    DKT India started in the western Indian states of Maharashtra and Gujarat. Today, it operates in 18 of India’s 29 states and reaches approximately 600 million people, half of the country’s total population. Thirty percent of DKT India’s sales come from rural areas.

    Most rural villages in India do not have pharmacies, and many villagers purchase necessities during weekly visits to the nearest market towns. DKT conducts special promotional activities in these towns and provides three brands of affordable condoms to over 80,000 retailers.

    DKT’s sales representatives are a key element in this program. They not only drive sales and track products in stock, but they also listen carefully to their customers and provide DKT India with invaluable information for improving its sales and services.

    DKT India products include Choice oral contraceptive pills, injectable contraceptives, and intrauterine devices (IUDs).  DKT also trains local village leaders in reproductive health through one-day workshops.

    In 2015, DKT’s program sold over 58 million condoms, nearly 13 million oral contraceptives, and over 155,000 IUDs throughout India. This translates into 4,150,613 CYPs.

    For more information, please contact our country director. You can find their information here

    Web site:
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