Social marketing for a better world

India / Janani

1,824,397 CYPs in 2015

Since 1995, DKT International’s program in northern India, Janani, has been a pioneer in the provision of quality clinical family planning services; operated a contraceptive social marketing program; and managed an innovative social franchising program in the heavily-populated states of Bihar, Jharkhand, Madhya Pradesh and Uttar Pradesh under the brand name Surya. Janani does social marketing in the same four states, plus Assam, Chhattisgarh and West Bengal.

Janani is the largest private provider of clinical family planning services in India. It is also the first social franchising program in reproductive health in India and one of the first in the world.

Janani provides family planning and comprehensive abortion care services across northern India by strengthening and expanding the capacity of the private sector. Janani also works in partnership with the Government of India under the Public Private Partnership (PPP) component of the National Rural Health Mission (NRHM) and the Indian Contraceptive Social Marketing Program.

Janani delivers its products and services through:

  • Surya family planning clinics
    — 45 Janani-owned clinics;
    — 110 private sector doctors as franchisees; and
    — Several thousand other private sector doctors using Janani contraceptives
  • Outreach family planning services at government facilities
  • Social marketing of contraceptives and abortion care products
  • A strong outreach network of motivators that refers clients to clinics

In the twenty years since its inception (through 2014), Janani has provided family planning products and services to over 15 million couples protecting them from unwanted pregnancies. Janani physicians have conducted over 500,000 female sterilizations, 12,000 male sterilizations and 250,000 surgical abortions. It also has sold over 500 million condoms; 70 million oral contraceptive pills; 150,000 injectable contraceptives; 150,000 IUDs; 250,000 medical abortion pills; and 600,000 emergency contraceptive pills.

Janani also provides training in clinical family planning and comprehensive abortion care at its government-approved training center. On-the-job training programs are offered to doctors and nursing personnel, lab assistants, and occupational therapy assistants and are held at the state-of-the-art Surya Clinic in Patna, Bihar. Courses provide training and certification in family planning and comprehensive abortion care, and they are open both to Indian and international healthcare professionals.

In 2015, Janani performed 37,000 female sterilizations and inserted 11,000 intrauterine devices, sold over 21 million condoms (31% more than last year), over 1.5 million oral contraceptives and 189,000 injectables. This translates into 1,824,397 couple years of protection.

For more information, please contact our country director. You can find contact information here