Social marketing for a better world

India / Bihar

1,363,085 CYPs in 2013

Since 1996, DKT International’s affiliate, Janani, has operated a social marketing and social franchising program in the Indian states of Bihar, Jharkhand, Madhya Pradesh, and Uttar Pradesh. Janani provides family planning and comprehensive abortion care services to the populations in these states by strengthening and expanding the capacity of the private sector. Janani works in partnership with the government of India under the Public Private Partnership component of the National Rural Health Mission and the Contraceptive Social Marketing Program.

Janani delivers its products and services through:

    • Surya family planning clinics
      • 45 Janani-owned clinics
      • 110 private sector doctors as franchisees
      • Several thousand other private sector doctors
    • Outreach family planning services at government facilities
    • Social marketing of contraceptives and abortion care products
    • A strong outreach network that refers clients to clinics

Since 1996, Janani has provided family planning products and services to over 15 million couples to protect them from unwanted pregnancies. Janani has conducted over 270,000 female sterilizations, 12,000 male sterilizations, and 250,000 surgical abortions. It also has sold over 450 million condoms; 70 million oral contraceptive pills; 150,000 injectable contraceptives; 150,000 IUDs; 250,000 medical abortion pills; and 600,000 emergency contraceptive pills.

Janani also provides training in family planning and comprehensive abortion care at its government-approved training center. On-the-job training programs are offered to doctors and nursing personnel, lab assistants, and occupational therapy assistants and are held at the state-of-the-art Surya Clinic in Patna. Courses provide training and certification in family planning and comprehensive abortion care, and they are open both to Indian and international healthcare professionals.

In 2014, DKT’s program sold over 16 million condoms,  over 1.2 million oral contraceptives, 13,400 IUDs inserted in clinics, and 158,000 injectables. Together with clinic-based family planning services, this translates into 1,748,786 CYPs.

For more information, please contact our country director. You can find their information here

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