Social marketing for a better world


1,185,274 CYPs in 2015

Brazil is the largest and most populous country in Latin America and the fifth largest in the world both in area and population. The 2015 population is around 204 million.

In 1970, about 41 percent of Brazil’s population was below the age of 15. Today, that figure has declined to about 24 percent. In 1970, the birth rate averaged 3.7 children. Today, it is 1.8 children.

    When DKT Brazil began in 1991, the total male condom market in Brazil was less than 50 million annually. By 2013, it had grown to 450 million condoms with 500 million more condoms supplied by the government. The phenomenal growth of the commercial condom market was boosted by DKT’s long-term goal of providing affordable protection from unwanted pregnancies and sexually transmitted diseases to low-income couples.

    By working with the Brazilian government, DKT was able to get local governments and the national government to lower taxes on condoms, which in turn lowered prices to the public. Read more about how DKT  lowered the cost of Brazilian condoms here. Today, the commercial condom market is growing and there are many types and varieties available. DKT Brazil Brand, Prudence, is one of the most preferred condom brands in Brazil, its Fanpage on Facebook has more than 1 Million fans.

    When DKT Brazil began, products and the operation were supported by DKT International and donors. Today, DKT Brazil is completely self-sustaining from its revenues and has even provided funds to start new DKT programs. It continues to provide large numbers of affordable condoms to low-income customers. DKT Brazil supports nongovernmental organizations in Brazil with condoms, financial aid and information about HIV prevention.

    In 2013, DKT Brazil started distributing MVA kits. Other products are in the development pipeline. In a few years, DKT Brazil will be able to provide a full range of long- and short-term family planning products to improve reproductive health access.

    In 2015, DKT Brazil sold almost 115 million condoms, and provided 1,185,274 couple years of protection.

    For more information, please contact our country director. You can find contact information here

    Product information:

    Prudence Condom Website
    Family Planning Website
    Prudence Facebook Page
    Prudence Twitter Profile
    Prudence YouTube Page



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